Filmed across a span of two days in Squamish, British Columbia, using a Sony A7IV and a Mavic 3 Cine, this promotional advert was carefully crafted to depict the daily ritual of a dedicated runner. The narrative follows the runner as they commence their day with an invigorating run, culminating in a refreshing plunge into cold waters. Designed around the theme of "better starts now," the ad spotlights the resilience and endurance embodied by the protagonist, underscored by the reliability and durability of Citizen's new Promaster dive watch, adeptly showcasing its water and sweat-resistant features.